If You Have Mildly Disappointing Information to Deliver as Part

question 56

Multiple Choice

If you have mildly disappointing information to deliver as part of a positive message,you should

• A)put the negative information in a favorable context.
• B)simply omit it from the message.
• C)put the negative information first.
• D)put the negative information last.
• E)put the negative information at the end of the middle paragraph.

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Definitions:

Inferior Good

A type of good for which demand decreases as the income of the consumer increases, contrasting with normal goods.

Substitute

A good or service that can be used in place of another good or service, often due to similarities in features or functions.

Expensive

Describing an item or service that has a high cost or price relative to its perceived value or compared to other options.

Maple Syrup

A sweet liquid made by boiling the sap of maple trees, commonly used as a topping for pancakes and waffles.