If the Audience for Your Report Is Likely to Accept

question 1

Multiple Choice

If the audience for your report is likely to accept what you have to say,focus on

• A)the logical arguments in your report.
• B)your conclusions and recommendations.
• C)the benchmarks used to compile your results.
• D)the criteria used in your decision-making process.
• E)using the yardstick approach to prove your central message.

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Definitions:

Effective Branding

The process of creating a distinctive and durable perception in the minds of consumers, differentiating a product or service from its competitors.

Tangible Aspects

The physical or material characteristics of something, easily perceived by the senses.

Employer Branding

The process of promoting a company as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.

Products And Services

Goods sold and tasks performed by a business to satisfy the needs and wants of customers.