Exhibit 6-3 PharmaCo Wants to Determine How to Deploy Sales Representatives Across

question 23

Essay

Exhibit 6-3
PharmaCo wants to determine how to deploy sales representatives across its Western U.S. region to support a new drug for obesity. Sales representatives will be located in a "home city", which they serve, in addition to cities with feasible commuting distance, with the objective that all cities must be served by at least one sales representative. The feasible connections between each city in the region are listed below (1 indicates a feasible connection):

-Refer to Exhibit 6-3.Formulate an integer programming model to identify a feasible deployment plan to the sales representatives.What is the minimum number of representatives that can cover this region
What are their home cities

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Definitions:

Smaller Firms

Refers to businesses that are relatively small in size, often characterized by fewer employees, lower annual revenues, and limited market share compared to larger corporations.

Research and Development (R&D)

is a business or government activity that focuses on the pursuit of innovation through scientific research and product development.

Multinationals

Companies that operate in multiple countries, adapting their strategies to different legal and cultural environments.

Net New Jobs

The total number of jobs created by a business or sector minus the number of jobs lost, indicating overall employment growth.