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A marketing simulation model can be used to determine the expected profit under uncertain customer loyalty,but an optimization model must be used to determine the optimal amount to spend on increasing customer loyalty.
Credited
Recognized or accounted for, often referring to the addition of funds to an account.
Selling Price
The price at which a product or service is sold to the purchaser, often determined by the cost of production, market demand, and competition.
Cost
The amount of money required to purchase something or the expense associated with creating a product or service.
Mark-up
The extra sum included in the goods' selling price to cover both overhead expenses and profit.
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