The Local Coffee Shop, Latté Café, Has a Frequent-Buyer Program

question 43

Multiple Choice

The local coffee shop, Latté Café, has a frequent-buyer program that offers a 5% discount to customers who "like" their business page on Facebook. This allows the firm to price-discriminate because:

• A) everyone will now know where to go for the best coffee in town.
• B) increasing its customer base lowers prices for all consumers.
• C) customers who are sensitive to price will take the time to go to the website.
• D) only java-obsessed customers are eligible for the discount.
• E) price-conscious customers are usually unwilling to sign up for discounts.

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Definitions:

Lower Back

The area of the back extending from the bottom of the rib cage to the top of the pelvic region, often a common site for pain or discomfort.

Anatomical Terms

Standardized terminology used to describe locations and relationships between structures of the living body.

Digits

The fingers and toes of humans and other tetrapods, which are used for manipulation and sensing.

Tarsals

A group of seven bones in the foot that form the ankle and proximal part of the instep.