What Is the Difference Between Focus Groups and Interviews

question 28

Multiple Choice

What is the difference between focus groups and interviews?

• A)Interviews are typically more dynamic than focus groups.
• B)In the case of one-on-one interviews,the researcher may play a less active role than in focus groups.
• C)Focus groups need the least amount of planning compared to the other qualitative methods of data collection such as one-on-one interviews.
• D)In focus groups there is a concern that one or two participants might dominate the group,but this is not the case in one-on-one interviews.
• E)Group dynamics are emphasized in one-on-one interviews,but not in focus groups.

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Definitions:

Cost of Goods Sold

The total cost of materials and labor directly tied to the production of goods sold by a company during a specific period.

Cost of Goods Available for Sale

The total cost of inventory that a company has in stock and is available to be sold, including both beginning inventory and purchases made.

Sales Discount

A reduction in the selling price offered by a seller to a buyer, usually to encourage prompt payment.

Sales Allowance

A reduction in the selling price of goods, granted by the seller to the customer for partial refund due to minor defects or issues in the sold goods.