Examlex
Which of the following is not properly matched?
Utilitarian Influence
The impact of practical and functional benefits on consumer decision-making, emphasizing the utility and usefulness of a product or service.
Brand Evaluations
The process by which consumers assess a brand's value, quality, and relevance to their needs, influencing their purchasing decisions.
Buyer
A person or entity that purchases goods or services for personal use, resale, or as part of industrial processes.
Influencer
An individual with the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.
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