Which of the Following Statements Best Explains Why Idea Screening

question 21

Multiple Choice

Which of the following statements best explains why idea screening may be the most important step of new product development?

• A) It increases the number of ideas generated.
• B) It provides an opportunity for the marketer to test the prototype in a simulated market.
• C) It helps forecast the products' sales and profits accurately for a specific period.
• D) It gives research and development team members an opportunity to gather consumer feedback.
• E) It saves the company money in product development costs by going ahead with only the product ideas that are likely to be profitable.

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Definitions:

Weber Test

A hearing test that uses a tuning fork to evaluate conductive and sensorineural hearing loss across both ears.

Rinne Test

A hearing test using a tuning fork to compare air conduction to bone conduction of sound.

Vestibule

An anatomical space or cavity at the entrance of some structures, especially the central part of the bony labyrinth in the inner ear, involved in balance.

Cochlea

A spiral-shaped, fluid-filled inner ear structure essential for hearing.