Examlex
What are the key service characteristics a company must consider when designing marketing programs? Briefly describe each characteristic.
Naive Trust
entails a form of unquestioning trust or confidence in people or situations without sufficient skepticism or evidence.
Control Theory
suggests that social and personal relationships and commitments help individuals resist engaging in deviant or criminal behavior.
Deviance
refers to actions or behaviors that violate social norms, values, or laws, which can vary across different cultures and settings.
Positivists
Advocates of positivism, a philosophical theory that emphasizes the importance of empirical evidence and scientific methods for knowledge.
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