All of the Following Are Disadvantages of Test Marketing EXCEPT

question 41

Multiple Choice

All of the following are disadvantages of test marketing EXCEPT that test marketing ________.

• A) is typically expensive
• B) can be time consuming
• C) enables competitors to gain advantages
• D) encourages dishonesty among participants
• E) fails to guarantee product success in the market

---

Definitions:

Task Leadership

The aspect of leadership focused on goal attainment and the operational aspects of a group or organization, emphasizing the completion of tasks.

Social Leadership

A style of leadership that emphasizes collaboration, relationship-building, and community-oriented decision-making.

High

A state of altered consciousness often induced by drugs, characterized by euphoria, increased energy, or distortions in perception.

Low

Characterized by or situated at a small or relatively smaller position in hierarchy or scale.