________ Segmentation Divides the Market into Segments Based on Variables

question 44

Multiple Choice

________ segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

• A) Geographic
• B) Benefit
• C) Occasion
• D) Psychographic
• E) Demographic

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Definitions:

Child Maltreatment

Behavior towards a child that is outside the norms of conduct and entails substantial risk of causing physical or emotional harm.

Probability

The measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.

Social Class

A division of society based on social and economic status, affecting access to resources and opportunities.

Domestic Violence

Acts of violence or aggression by one person against another within a domestic setting, such as in a relationship or family.