Which of the Following Statements Is True of Test Marketing

question 117

Multiple Choice

Which of the following statements is true of test marketing?

• A) The amount of test marketing needed remains constant for each new product.
• B) When the costs of developing and introducing the product are low, the company will have to do significant test marketing.
• C) Test marketing is seldom done on products that are risky.
• D) Test marketing is seldom done when management is not sure of the product or its marketing program.
• E) Test marketing costs can be high, and it takes time that may allow competitors to gain advantages.

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Definitions:

Paraphrase

To restate something using different words or phrases, typically to clarify the meaning or provide a simpler explanation.

Counterconditioning

A behavior therapy technique whereby a conditioned response is replaced with a new, more desirable response.

Dialectical Behavior Therapy

A type of cognitive-behavioral therapy designed to teach individuals skills to cope with stress, regulate emotions, and improve relationships, originally developed for treating borderline personality disorder.

Cognitive Therapy

A form of psychotherapy that focuses on changing negative thought patterns to improve mood and behavior.