P&G Introduced Its Duncan Hines Ready-To-Spread Frosting in a Small

question 108

Multiple Choice

P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the ________ stage of the new product development process before P&G could.

• A) commercialization
• B) co-marketing
• C) idea generation
• D) idea screening
• E) simulation

---

Definitions:

Passive Encoding

The process of absorbing information without actively trying to remember it or giving it full attention.

Keyword Method

A memory technique that involves associating a familiar word with a new word to facilitate recall.

Concrete Word

A word that denotes a tangible object or phenomenon, which can be directly observed or physically experienced.

Abstract Word

A word that represents an idea, quality, or state rather than a concrete object or physical thing.