Product Planners Need to Consider Products and Services on Three

question 101

Multiple Choice

Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the ________, which addresses the question, "What is the buyer really buying?"

• A) an actual product
• B) an augmented product
• C) core customer value
• D) co-branding
• E) exchange value

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Definitions:

No Participation

A situation or condition where individuals or groups are not involved or engaged in a process or activity.

Opinions

Personal beliefs or judgments that are not necessarily based on fact or knowledge.

Delegation

The act of assigning responsibility and authority to someone else to carry out specific activities while maintaining accountability.

Authority

The legitimate power given to an individual or organization to make decisions, enforce obedience, and implement policies.