A Public Relations Firm Tailors Its Advertising and Promotional Services

question 141

Multiple Choice

A public relations firm tailors its advertising and promotional services according to the needs and preferences of specific customers. This exemplifies ________.

• A) trigger-based marketing
• B) mass marketing
• C) segmented marketing
• D) individual marketing
• E) concentrated marketing

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Definitions:

Meals

Prepared food items intended for consumption, typically encompassing breakfast, lunch, and dinner.

Gasoline

A flammable liquid derived from petroleum, used primarily as fuel in internal combustion engines.

CDs

Certificates of Deposit, a type of financial product provided by banks that offer a fixed interest rate in exchange for keeping a deposit untouched for a predetermined period.

DVDs

DVDs are digital versatile discs used to store large amounts of data, including movies and software.