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Explain the different segmentation variables used in segmenting consumer markets.
Biological Harm
Physical damage or adverse effects on an organism's body caused by external substances or factors.
Adolescent Egocentrism
A characteristic of adolescent thought that involves difficulty distinguishing between their perception of what others think about them and what people actually think in reality.
Moral Reasoning
The process of determining the difference between right and wrong in a given situation, based on ethical principles and values.
Child Sexual Abuse
Any erotic activity that arouses an adult and excites, shames, or confuses a child, whether or not the victim protests and whether or not genital contact is involved.
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