________ Marketing Tailors Brands and Promotions to the Needs and Wants

question 105

Multiple Choice

________ marketing tailors brands and promotions to the needs and wants of regional customer groups, such as cities, neighborhoods, and even specific stores.

• A) Undifferentiated
• B) Differentiated
• C) Niche
• D) Local
• E) Individual

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Definitions:

Judiciary

The system of courts that interprets and applies the law in the name of the state or country.

Orval Faubus

Governor of Arkansas from 1955 to 1967, known for his controversial stand against the desegregation of Little Rock Central High School in 1957.

Desegregation

The process of ending the separation of two or more groups based on race, ethnicity, or other discriminating factors, especially in relation to public schools, housing, and other public spaces.

Mahatma Gandhi

An Indian lawyer, anti-colonial nationalist, and political ethicist who employed nonviolent resistance to lead the successful campaign for India's independence from British Rule.