People's Distinct Individual Personalities Influences Their Buying Behavior

question 15

Essay

People's distinct individual personalities influences their buying behavior. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items? Give at least one example.

---

Definitions:

Trait

A specific characteristic or feature exhibited by an organism, which can be genetic, behavioral, or physical in nature.

Broad Sense Heritability

The proportion of the total phenotypic variance of a trait that is attributable to genetic variance, where genetic variance is represented in its entirety as a single value (that is, genetic variance is not broken down into different components).

Narrow Sense Heritability

Narrow sense heritability is a measure of the proportion of phenotypic variance in a trait that can be attributed to additive genetic variance among individuals in a population.

Additive Effects

The cumulative impact of individual genes on a phenotype, where the total effect is the sum of the effects of each gene.