Examlex
Which of the following terms refers to a specific mix of human traits that may be attributed to a particular brand?
Robert Zajonc
A psychologist known for his work on the mere-exposure effect and social facilitation.
William James
A pioneering American philosopher and psychologist, known for his foundational contributions to functionalism and pragmatism in psychology.
Robert Zajonc
A psychologist known for his work on social facilitation, the mere exposure effect, and other social and cognitive processes.
Emotional Reactions
The responses, often quick and automatic, of the emotional system to external or internal events.
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