________ Means That Consumers Are Likely to Remember Good Points

question 96

Multiple Choice

________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

• A) Selective attention
• B) Selective retention
• C) Cognitive dissonance
• D) Selective distortion
• E) Cognitive bias

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Definitions:

Medium-range

Typically refers to the mid-distance in various contexts, such as technology reach, missile range, or operational distance, balancing between short and long-range capabilities.

Wireless Network

A communication network that utilizes radio waves or infrared signals to connect computing devices without the need for a physical connection.

Security

Measures and protocols implemented to protect information, networks, and computer systems from unauthorized access, attacks, or theft.

Wireless Networks

Wireless Networks allow devices to connect and communicate with each other using radio waves, without the need for a physical connection, e.g. Wi-Fi networks.