When Consumers Are Highly Involved with an Expensive, Infrequent, or Risky

question 45

Multiple Choice

When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit ________.

• A) habitual buying behavior
• B) complex buying behavior
• C) impulse buying behavior
• D) dissonance-reducing buying behavior
• E) consumer capitalism

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Definitions:

Irreparable Harm

Damage or injury that is permanent, irreversible, or incapable of being rectified or compensated for by any means.

Achievement

The successful completion or reaching of a goal through effort or skill, recognized by society or one's self.

Beliefs and Attitudes

Internal thoughts and feelings that shape one's worldview and reactions to various situations.

Parents Influence

The impact that parents have on their children’s development, behavior, and choices through their actions, teachings, and interactions.