When Customers Have Low Involvement in a Purchase but Perceive

question 124

Multiple Choice

When customers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.

• A) complex buying behavior
• B) dissonance-reducing buying behavior
• C) habitual buying behavior
• D) variety-seeking buying behavior
• E) consumer ethnocentrism

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Definitions:

Low Cholesterol Level

An abnormally low concentration of cholesterol in the blood, which can lead to health issues despite cholesterol's negative reputation at high levels.

Pessimism

A mindset or attitude characterized by the expectation that the worst will happen or that conditions in the future will deteriorate.

Problem-Focused Coping

Attempting to alleviate stress directly—by changing the stressor or the way we interact with that stressor.

Skill-building

The process of developing and enhancing abilities or competencies in a specific area.