Examlex
Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.
Chi-squared Statistic
A measure used in statistics to evaluate the goodness of fit between observed values and those expected theoretically.
Two Categories
Descriptive of data or entities that can be divided into two distinct groups.
Chi-squared Goodness-of-fit
A statistical test used to determine if observed data matches the expected distribution of a given hypothesis.
Chi-squared Tests
Statistical tests used to determine if there is a significant difference between observed frequencies and the frequencies expected under a specific hypothesis.
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