________ Refers to the Measurement of Brain Activity to Learn

question 110

Multiple Choice

________ refers to the measurement of brain activity to learn how consumers feel and respond.

• A) Biometrics
• B) Demographics
• C) Sampling
• D) Neuromarketing
• E) Psychographics

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Definitions:

Lover's Lane

Lover's Lane traditionally refers to a secluded area where people engage in romantic activities.

Chanel #5

A classic and highly influential fragrance created by the French fashion house Chanel in 1921.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any need for prior learning.

Reflexive Stimulus

A stimulus that automatically elicits a reflex action, such as pulling your hand away from a hot surface without thinking.