The Marketing Department of a Reputed Firm Wants to Improve

question 141

Multiple Choice

The marketing department of a reputed firm wants to improve strategic decision making, track the actions of other players in the market, and provide early warning of opportunities and threats. Which of the following would help the firm achieve its objectives?

• A) ethnographic research
• B) strategic planning
• C) data warehousing
• D) competitive marketing intelligence
• E) customer relationship management

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Definitions:

Prematurity

The condition of being born before the completion of 37 weeks of gestation, often leading to health challenges for the infant.

Strange Situation

A research method developed by psychologist Mary Ainsworth to assess attachment relationships between a caregiver and a child.

Mary Ainsworth

A developmental psychologist known for her work in early emotional attachment with the "Strange Situation" assessment.

Attachment

An emotional bond that forms between individuals, such as between parents and their children, influencing their behavior and emotional development.