To Overcome Problems in Focus Group Interviewing, Some Companies Employ

question 140

Multiple Choice

To overcome problems in focus group interviewing, some companies employ small groups of consumers who interact directly and informally with product designers without a focus group moderator present. Such groups are known as ________.

• A) classes
• B) consumer guilds
• C) virtual communities
• D) immersion groups
• E) primary groups

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Definitions:

Discount Rate

Used to calculate the present value of future cash flows, reflecting the opportunity cost of capital investment.

Cost Savings

The reduction in expenses achieved by employing more efficient methods or making favorable decisions.

Salvage Value

An asset's anticipated market value upon concluding its period of utility.

Acceptable Project

Refers to a project considered feasible or desirable based on certain criteria such as return on investment, risk level, or alignment with strategic goals.