Jaime Gonzalez Owns a Small Publishing Company in Utah and Has

question 112

Multiple Choice

Jaime Gonzalez owns a small publishing company in Utah and has a very restrictive budget for the market research he currently needs to conduct. He requires a large sample size for his research in order to arrive at insightful conclusions. Additionally, he wants to have excellent control over his sample. Keeping in mind his restrictive budget and other specifications, which of the following methods of contact would you advise Jaime to use?

• A) telephone interviews
• B) individual interviews
• C) online surveys
• D) mail questionnaires
• E) focus group interviews

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Definitions:

Line Operating Managers

Managers who are directly responsible for overseeing the production and provision of an organization's products or services.

Data Collection

The process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.

Program Champion

An individual who passionately promotes and supports the success of a program within an organization.

Red Tape

Excessive bureaucracy or adherence to rules and formalities, especially in public sector organizations, leading to slow or complicated administrative procedures.