Marketers Are Most Effective When They Appeal to ________ Rather

question 128

Multiple Choice

Marketers are most effective when they appeal to ________ rather than when they ________.

• A) short-term needs; focus on long-term needs
• B) teenagers; target older people
• C) existing wants; attempt to create new ones
• D) emotions; appeal to actual needs
• E) the mass market; appeal to market segments

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Definitions:

Make Deposit

The action of placing money into a bank account or financial institution.

Double-Entry Accounting

An accounting system that records each transaction with equal and opposite effects in at least two different accounts, ensuring accuracy.

Debits and Credits

The fundamental elements of accounting that represent the entries made in accounts to reflect increases or decreases in balances.

Memorized Transactions

Transactions that are saved in the accounting system for future use, allowing for quick recording of recurring expenses, invoices, or payments.