Netnography Research Involves Observing Consumers in a Natural Context on the Internet

question 135

True/False

Netnography research involves observing consumers in a natural context on the Internet.

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Definitions:

Habit

A regular practice or routine that is performed automatically without conscious thought.

Drive

An internal motivating force that compels action towards fulfilling a need or achieving a goal.

Incentive

Something that motivates or encourages someone to do something, often used in contexts of motivation and behavioral economics.

Need

A requirement for something because it is essential or very important, often referring to something necessary for psychological or physical survival.