Dividing a Market into Distinct Groups of Buyers Who Have

question 141

True/False

Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing programs is known as market diversification.

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Definitions:

Qualitative

Qualitative refers to descriptions or distinctions based on qualities rather than quantities, often used in research to assess non-numerical data.

Quantitative

Pertaining to data or research that deals with quantities, numbers, and statistical analysis, rather than interpretations or qualitative judgments.

Associative

Related to or involving the combination or co-occurrence of elements or items within a group or category.