The First Question in a Questionnaire Should Be Intentionally Difficult

question 6

True/False

The first question in a questionnaire should be intentionally difficult and complicated in order to weed out uninterested respondents.

---

Definitions:

Loyalty

A customer's willingness to repeatedly return to a company to conduct business due to the delightful and rewarding experiences they’ve had with the brand.

Punch Cards

Pieces of stiff paper that contain digital data represented by the presence or absence of holes in predefined positions, historically used for controlling machinery or data processing.

Brand Equity

The value attributed to a brand based on consumer perception, recognition, and loyalty.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized into four elements: Product, Price, Place, and Promotion.