Refer to the Scenario Below to Answer the Following Question(s)

question 16

Multiple Choice

Refer to the scenario below to answer the following question(s) .
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown.
Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday.
-Good Green Grocer wants to keep its customers happy. Its marketing strategy should be designed with this goal. Which strategy focuses on satisfying the needs of Good Green Grocer's customers?

• A) societal marketing
• B) customer-value marketing
• C) sense-of-mission marketing
• D) innovative marketing
• E) consumer-oriented marketing

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Definitions:

Collectivism Societal

A societal orientation that emphasizes the priority of group goals over individual goals and the importance of cohesion within social groups.

Synergy

The increased effectiveness or achievement that results when individuals or groups work together compared to when they work separately.

Stereotyping

The act of ascribing a fixed, oversimplified, and often exaggerated or prejudiced image or idea to a person or group.

Win-Win

A situation or outcome where all parties involved gain or achieve benefit.