Which of the Following Is True of the BCG Matrix

question 102

Multiple Choice

Which of the following is true of the BCG matrix approach?

• A) It is inexpensive to implement.
• B) It does not have any limitations.
• C) It considers market growth rate to be a measure of market attractiveness.
• D) It describes consumer motivations and needs.
• E) It does not consider relative market share to be a measure of company strength in the market.

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Definitions:

Collective Unconscious

A term coined by Carl Jung, referring to structures of the unconscious mind shared among beings of the same species.

Latent Memory Traces

Hidden or inactive records of past experiences that can potentially be recalled.

Strive

To make great efforts to achieve or obtain a specific objective.

Inferiority

A feeling of lower status or quality compared to others, often associated with low self-esteem or lack of confidence.