Sunny Brews Is a Coffeehouse Chain Based in Boston

question 75

Multiple Choice

Sunny Brews is a coffeehouse chain based in Boston. It recently introduced Eva, a mild roast, which became immensely popular. This exemplifies ________.

• A) benchmarking
• B) diversification
• C) mass customization
• D) product development
• E) downsizing

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Definitions:

Sprinklr

A comprehensive customer experience management software that offers tools for social media marketing, advertising, content management, and customer care.

Social Media Marketing

The practice of using social media platforms to promote products, services, or brands to reach a broader audience.

Onboarding

Onboarding refers to the process of integrating a new employee into an organization, including training and acclimatization to the company culture.

Employee Development

The ongoing process of improving employees' skills, knowledge, and abilities to enhance their performance and career progression.