On the BCG Matrix, "Question Marks" Are High-Growth, High-Share Businesses

question 47

True/False

On the BCG matrix, "question marks" are high-growth, high-share businesses or products.

Recognize the importance and methods of reducing buyer's dissonance.

Identify the difference between consumer and organizational buying behavior.

Describe common psychological buying needs.

Understand the personal influences on consumers' buying behavior.

---

Definitions:

Axis I

A classification in earlier versions of the Diagnostic and Statistical Manual of Mental Disorders that describes clinical disorders, including mood disorders, anxiety disorders, and schizophrenia.

Axis II

A classification previously used in the DSM (Diagnostic and Statistical Manual of Mental Disorders) for diagnosing personality disorders and intellectual disabilities.

Asperger's Disorder

Asperger's Disorder is a developmental disorder characterized by significant difficulties in social interaction and nonverbal communication, along with restricted and repetitive patterns of behavior and interests.

Language

A means of communicating thoughts and feelings using a system of socially shared but arbitrary symbols (sounds, signs, or written symbols) arranged according to rules of grammar.