Benchmarking Has Become a Powerful Tool for Increasing a Company's

question 56

Multiple Choice

Benchmarking has become a powerful tool for increasing a company's ________.

• A) product mix
• B) mass appeal
• C) employee training services
• D) distribution channels
• E) competitiveness

---

Definitions:

Strengths-Opportunities

Identifies areas where an organization has advantages and favorable conditions in its environment to leverage for success.

Consumer Needs

The requirements or desires of potential customers that drive their purchasing decisions.

Global Trends

Predominant patterns, changes, or developments that affect the world as a whole, including economic, environmental, and social shifts.

Niche Markets

Segmented parts of a broader market defined by unique preferences, characteristics, or needs of a specific group of customers.