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Discuss two ways a market challenger can best attack the chosen competitor and achieve its strategic objectives. Explain when a challenger should use these attacks and provide examples of companies that have used these methods.
Market Forces
Natural economic factors that influence supply, demand, and prices within a marketplace, shaping business dynamics.
Prices
The amount of money required to purchase goods or services, typically determined by factors such as demand, supply, and production cost.
Demand Curve
A graph showing the relationship between the price of a product and the quantity of the product that consumers are willing and able to purchase at that price.
Marginal Revenue Curve
A graphical representation showing how marginal revenue varies with changes in the quantity of output sold.
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