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Viral marketing allows marketers to send tailored messages to targeted customers who have chosen to receive them.
Q21: A cell phone maker customized its cell
Q41: Companies use secondary data, personal experience, and
Q51: Provide two reasons why companies are shifting
Q66: Dell produces and delivers PCs of competitive
Q88: Professional athletes such as Peyton Manning and
Q116: Sales promotion consists of long-term incentives to
Q117: Digital catalogs eliminate printing and mailing costs.
Q127: Explain the strengths of mobile marketing from
Q134: Donello Equipment hosts infomercials on television and
Q144: Which of the following helps companies in