How Has Do-Not-Call Legislation Helped Direct Marketers

question 1

Multiple Choice

How has do-not-call legislation helped direct marketers?

• A) Marketers are compensated by the Federal Trade Commission for lost sales caused by the laws.
• B) Direct marketers have outsourced their activities to firms that are exempt from such laws.
• C) Direct marketers have developed kiosks as an alternative to telemarketing.
• D) Telemarketers are allowed to call customers for a small fee.
• E) Telemarketers have developed opt-in calling systems that target consumers who have chosen to be contacted and therefore are less invasive.

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