Which of the Following Factors Has Most Likely Contributed to the Rapid

question 146

Multiple Choice

Which of the following factors has most likely contributed to the rapid growth of sales promotion, particularly in consumer markets?

• A) declining interest in quality
• B) declining advertising efficiency
• C) rising hostility toward large firms
• D) increasing popularity of e-procurement
• E) increasing number of international firms

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Definitions:

Gain Sharing

A type of incentive plan where employees receive bonuses based on improvements in the company's performance.

Incentive Compensation

A form of payment designed to reward employees for achieving specific performance targets or objectives.

Stock Options

Financial derivatives that grant the holder the right, but not the obligation, to buy or sell company stock at a predetermined price within a specified timeframe.

Telecommuting Agreement

A formal arrangement between an employer and an employee that allows the employee to work from a remote location, outside of the traditional office environment.