The First Step in Creating Effective Advertising Messages Is ________

question 156

Multiple Choice

The first step in creating effective advertising messages is ________.

• A) selecting specific media vehicles
• B) planning a message strategy
• C) determining return on advertising investment
• D) choosing media timing
• E) executing the message

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Definitions:

Fraudulent Misrepresentation

A false statement made knowingly, without belief in its truth, or recklessly, to induce another party into a contract.

Privacy Torts

Legal actions for violations involving unauthorized intrusions or interference with one's personal privacy.

Conversion

The unauthorized act of taking someone else's property and converting it to one's own use, in violation of the rightful owner's rights.

Trespass to Property

A legal term referring to the unauthorized entry onto another person's land or property without permission or legal right.