Which Message Execution Style Depicts Average People Using a Product

question 49

Multiple Choice

Which message execution style depicts average people using a product in an everyday setting?

• A) lifestyle
• B) scientific evidence
• C) slice of life
• D) personality symbol
• E) testimonial evidence

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Definitions:

Just-World Hypothesis

The belief that the world is fundamentally fair, leading people to rationalize an individual's suffering as deserved.

Attributions

The process by which individuals explain the causes of behavior and events, either attributing them to internal dispositions or external situations.

Fair

Equitable or impartial treatment; justice free from discrimination or bias.

Exposing

The act of making something visible or known, often used in therapeutic contexts to reveal hidden emotions or thoughts.