The Main Block of Text in a Print Ad Is

question 57

Multiple Choice

The main block of text in a print ad is referred to as the ________.

• A) copy
• B) testimonial evidence
• C) headline
• D) slogan
• E) message strategy statement

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Definitions:

Marketing ROI

The measure of the profit or loss generated by marketing activities relative to the amount of money invested.

Strategic Marketing Process

A systematic approach to planning, executing, and evaluating marketing strategies to achieve business objectives.

Planning Phase

The initial stage in project management or business planning where objectives are set, and strategies are detailed to achieve them.

Problems

Challenges, obstacles, or issues that arise in personal life, work, or any context requiring solutions or management.