The Term Media Multitaskers Refers to ________

question 69

Multiple Choice

The term media multitaskers refers to ________.

• A) competing brands which use the same media vehicle
• B) people who absorb more than one medium at a time
• C) media planners who also head the creative department
• D) media planners who use more than one advertising medium
• E) ad agencies whose clients are competitors of each other

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Definitions:

Formal Report

A structured report with defined sections that presents and analyses data or findings for a specific audience and purpose.

Purpose Statement

A declaration that outlines the intent or goal of a document, presentation, or research project.

Request for Proposal

A formal document that an organization posts to solicit bids from potential vendors for a desired solution or project.

Purpose Statement

A declaration that outlines the objectives or goals of a project, paper, or organization, providing clear direction and focus.