The Purpose of Advertising Is to Get Consumers to Think

question 166

True/False

The purpose of advertising is to get consumers to think about or react to the product or company in a certain way.

---

Definitions:

Upset By Boss

Emotional distress or agitation caused by actions or words of one's supervisor or employer.

Id

In psychoanalytic theory, the part of the human psyche that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.

Personality Structure

The organized pattern of behavioral and emotional characteristics, traits, and processes unique to an individual.

Instincts

The biologically determined and innate patterns of behavior that exist in both people and animals.