The Aim of ________ Is to Make an Advertisement So

question 39

Multiple Choice

The aim of ________ is to make an advertisement so useful or entertaining that people want to watch it.

• A) branded entertainment
• B) advertainment
• C) viral marketing
• D) buzz marketing
• E) word-of-mouth advertising

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Definitions:

Accounting Beta

A measure of the sensitivity of a firm's earnings before interest and taxes to changes in the market as a whole.

Pure Play Method

A valuation method focusing on companies specializing in a single line of business to estimate investment risks and returns.

Scenario Analysis

A method used in finance to analyze the different possible outcomes of a decision given varying sets of assumptions.

Sensitivity Analysis

A financial modeling tool used to determine how different values of an independent variable will impact a particular dependent variable under a given set of assumptions.