Which of the Following Promotion Tools Involves Building Up a Positive

question 162

Multiple Choice

Which of the following promotion tools involves building up a positive corporate image and handling unfavorable stories and events?

• A) sales promotion
• B) personal selling
• C) direct marketing
• D) public relations
• E) advertising

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Definitions:

Anti-American Sentiment

Encompasses negative attitudes or feelings towards the United States of America, its policies, culture, or citizens.

Global Marketplace

An international system for the exchange of goods, services, and information across borders.

Human Relations Skills

Abilities to interact effectively and harmoniously with other people.

Workplace Competition

The rivalry among employees or organizations in a professional setting, aimed at achieving recognition, reward, or advancement.