PR Can Have a Strong Impact on Public Awareness at a Much

question 11

True/False

PR can have a strong impact on public awareness at a much higher cost than advertising can.

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Definitions:

Sales

The activities related to selling or the amount of goods or services sold in a given time period.

Evaluation

The systematic assessment of the value, importance, or quality of something, often for the purpose of making decisions or improvements.

Hierarchy of Effects

A model describing the stages a consumer goes through, from unawareness to the final action of purchasing, as the result of marketing activities.

Brand Name

The unique identifier, often a word or series of words, that a company uses to distinguish its products or services from those of competitors.