________ Includes Sales Presentations, Trade Shows, and Incentive Programs

question 51

Multiple Choice

________ includes sales presentations, trade shows, and incentive programs.

• A) Direct marketing
• B) Sales promotion
• C) Personal selling
• D) Public relations
• E) Advertising

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Definitions:

Collective Body

A group of individuals or entities that act as a single entity, often for a specific purpose.

Ideas

Mental concepts or thoughts that arise from the mind or intellectual processes.

Culture

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another, transmitted through languages, material objects, ritual, institutions, and art.

Legitimacy

The acceptance of an authority, often a governing law or régime, as being rightful and justified.