Which of the Following Is Most Likely a Shortcoming of Advertising

question 138

Multiple Choice

Which of the following is most likely a shortcoming of advertising?

• A) It is the most expensive promotion tool.
• B) It cannot reach masses of geographically dispersed buyers.
• C) It is impersonal and lacks the direct persuasiveness of company salespeople.
• D) It cannot trigger quick sales.
• E) It cannot be used to build up a long-term image for a product.

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Definitions:

Respond

To react or reply to something, typically as a result of external stimuli.

Matching Law

A theory stating that the proportion of responses directed towards one alternative corresponds to the proportion of reinforcements received from that alternative.

Shortest Delay

The minimal time interval between a signal and its associated outcome, often discussed in the context of learning and reaction times.

Responding

The act of reacting to a stimulus or environment in a way that is observable.